JULIO LE PARC
MANDATE
To create an animated advertisement for Julio Le Parc, an Argentinean optical illusion and kinetic artist known for his work with light and color.
CHALLENGE
The challenge was to do justice to Le Parc’s work while including all necessary information within a limited time frame.
APPROACH
Extensive research on the artist and his work was conducted, followed by the development of a storyboard. Color palettes were chosen and trial and error was used to determine the most influential works and which colors brought the most illusion. Decisions were made about when to start and end text and how to integrate it into the illusion. Music was added to support the movement and overall effect.
OUTCOME
The final product was a cohesive and dynamic animation that captured the spirit of Julio Le Parc’s work. The project was a valuable learning experience in using motion to enhance static objects and convey a message. The use of various effects and the balance between text and visuals contributed to a successful and impactful advertisement.
STILLS
ARTIST WORK
