GD BOOKLET
MANDATE
The project involved redesigning the handbook for the Graphic Design program at Dawson College.
CHALLENGE
The main challenge was to create a concept that effectively represented the program’s creative possibilities while being relevant for all three years of the program.
APPROACH
This began by conducting extensive brainstorming and sketching sessions to develop a concept that conveyed the program’s progression from year one to year three. The concept was refined to include details such as a grid system, layout of text and images, and exploration of color schemes that best represented the mood of each year.
OUTCOME
The final design resulted in a colorful 50-page booklet that included numerous images to support the text. The concept of progression was effectively conveyed through the use of a consistent design system that evolved throughout the booklet, reflecting the growth and development of the students throughout the program.
Cover
INSIDE
DETAIL
