CHET LO
MANDATE
The mandate was to rebrand the logo and applications for the well-known fashion designer, Chet Lo.
CHALLENGE
The challenge was to merge the sophistication of the brand with the playful character of Chet Lo, and create a cohesive brand identity.
APPROACH
With extensive research and analyzed Chet Lo’s existing brand presence across various social media platforms. The experimentation with several versions of the logo, including different fonts and styles was done, and ultimately settled on a classic serif font. Color exploration was also challenging, as Chet Lo’s clothing designs are unique and colorful.
OUTCOME
The final logo design is a variable font that can adjust to various applications, much like Chet Lo’s clothing designs. The decision to stick with a black and white color scheme was taken with and a focus on the placement and sizing of the logo in various applications. The resulting brand identity is both unique and unified, with a simple yet effective logo design.
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